End Of The Year Reflections

Dear conscious fashionistas, the end of 2015 is just around the corner. Are you looking back at all you’ve accomplished this year? I can’t help but reflecting on Annaborgia’s first few months in business. I’ve learnt so much, mostly the hard way (isn’t it the fastest though?)

Running a fashion label is definitely one of the most challenging jobs out there! So many steps relay on outside resources needing both our total trust and a watchful eye to make sure our quality standards are being fulfilled. Not to mention deadlines are never met and patience is often tested. It was an interesting ride facing all sorts of challenges and learning how to handle them both practically and emotionally. The designer community I am part of was a real blessing… apparently all new fashion businesses go through the same experiences.

Don’t get me wrong. There has never been a moment when I thought I’d give up. On the contrary, all the delays and difficulties have pushed me to work even harder to make my dream come true. Because, when your vision comes to life, there is such an incredible exhilarating feeling… I am sure you can relate with whatever makes your life rewarding.

It’s not just a personal accomplishment. The Fashion Industry is one of the most polluting industries out there. Many new designers are mindful of that and they spend such an incredible amount of energies creating customer awareness toward sustainable fashion. I am incredibly grateful to have the opportunity to be part of this new fashion movement wanting to produce Luxury Fashion the gentle way.

Our mini collection debut received encouraging words from the press, we’ve just added a Press reviews menu on our site.  This month we’re so proud to have received the Peta Approved Vegan stamp.

Vegan Approved by Peta

I think the biggest lesson I learnt this year is to follow my instinct, listen to the inner voice that has always guided my choices.  A tough decision may turn out to be the best move you could ever make.

Mindful of that and with more experience around our belt, we’re planning to run things a bit differently in 2016. Now that business is up and running I have more time to dedicate to learning the craft of pattern making. I am now working along side a very skilled Italian teacher. Annaborgia’s first prototypes will be crafted in Italy under my supervision and then moved to the San Francisco Bay Area for production. We’ll be setting up a team of local seamstresses which will guarantee us the ‘couture’ standards we’re looking after. I just can’t wait to be back in the Bay Area in mid January to set up this new plan of action!

What are your plans for 2016? I encourage you to dare the unexpected, follow your dreams and make it happen! I am the proof it can be done!

Happy Holidays!
Daniela

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